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The Best Shopping in Seoul

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Seoul Shopping

3.7
The biggest and oldest bazaar in the country, Namdaemun Market offers plenty of shopping and dining options appealing to both locals and visi
Tours from $35
4.1
Search for treasures on Myeongdong Shopping Street, a major commercial and shopping district in Seoul. Featuring local and international bran
Tours from $100
3.4
Get some freshly caught seafood at Noryangjin Fisheries Wholesale Market, the biggest fish market in the city. Opened in 1927, the marketplac
Tours from $100
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4.9
Duration: 4 hours
Discover Seoul as you would if you were visiting a friend who lived there! A like-minded local will create an experience that’s customised for you, whether it’s ticking the most famous attractions off your bucket list, discovering local neighbourhoods and hidden gems or a little bit of both. See Seoul’s highlights, get tips and orientation to the city and immerse yourself in the unique culture. Ditch the guidebook and see Seoul like a local!
Book on Viator from $100
4.0
Eat your heart out at Kwangjang Market, a bustling destination offering a huge array of classic Korean fare and goods. Wander this thriving s
Tours from $74
3.6
Browse the hundreds of stores of Starfield COEX Mall, the biggest underground mall in Korea. You can find almost everything you need in this
Tours from $91

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Where to stay in Seoul

The Seoul metropolitan area has two districts especially appealing to backpackers--Jongno just northeast of the city, and Hongdae to the west. Both offer good shopping and dining, as well as easy transport links to the rest of the city. Mid-range options may prove difficult to find in peak season (July to August), unless you don't mind staying at a traditional hanok guesthouse, where loads of character make up for any lack of amenities. Finally, a range of top-end hotels with an impressive list of services and facilities lie scattered around the city.
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